Reasons To Amp Up Your Internet Marketing Efforts In 2016
The internet marketing industry is extremely volatile, but it certainly creates an exciting landscape for all marketers who try to keep up with the latest trends. Each year, there arises new software, new hardware and new companies that make the competition even more challenging than it already is. More importantly, new user preferences emerge, prompting a shift from old strategies to new ones to keep up with the tides and continue generating leads. If you’re looking to increase your online marketing efforts we have nothing but good things about Sterlo Media. Here is a link to their website: http://www.sterlomedia.com/seo/greensboro
The following are some of the reasons why internet marketing remains relevant this coming 2016, and how you can get a leg up on the competition.
1. Video ads will be the next big thing.
Well, you can make the argument that video ads are already huge right now. But there’s no question that 2016 will be dominated by video ads, especially with Facebook and Bing now allowing advertisers to create such ads with their new advertising tools. YouTube will continue to lead the pack of video-sharing websites. And Google finally gets on board after announcing their in-SERP video ads. This only highlights the fact that online users have become more accepting of this kind of advertising, and the trend isn’t likely to go anywhere any time soon.
2. Mobile will continue to rise.
Back in the last quarter of 2014, mobile devices delivered more traffic than desktop. This year, that trend continued. This shouldn’t come as a surprise, especially when you consider that there are more smartphones than there are people in the world. Not only that, but Google released their mobile-friendly algorithm update earlier this year, which says a lot about how they care about providing the best possible user experience for mobile visitors. As a marketer, it’s time to focus your efforts on mobile platforms as desktop traffic continues to fade away.
3. Apps will be even more important.
There are plenty of businesses with dedicated apps for their mobile users. But many business owners still refuse to jump on the bandwagon and choose to stick with their responsive web design. While there’s really nothing wrong with using a mobile-friendly website, the importance of having a dedicated app will become even more apparent this coming year. Apps can do everything a website can, but in a more intuitive and convenient fashion. It’s about time you consider developing an app for your business and benefit from the increase in visibility it can offer.
4. Marketing campaigns will be optimized for digital assistants.
For several years, SEO and PPC have been used by business owners to drive targeted traffic to their website. These two methods will continue to be effective in 2016, but a new kind of optimization will emerge, and it has something to do with digital assistants like Cortana and Siri. These digital assistants also utilize search engines, but experts are already testing how they can make their campaigns show up on top when people use these relatively ways of gathering information online.
5. Using smart content will increase conversion rates.
Content is king, as is often said in the world of internet marketing. New technology has allowed marketers to not only understand the thought patterns of consumers, but how to deliver content based on where they’re at in the purchasing funnel. For instance, you can use software to provide a different call-to-action for visitors that have already purchased from you before. This way, you expose other products to them and increase the chances of them clicking on your new link, which ultimately means more sales for your business.
These are just some of the top online marketing trends that will emerge in 2016. As a business owner, the last thing you want to happen is lag behind the competition. Be sure to follow these tips and you should be well on your way to dominating your niche this coming year.
Intro to Artificial Intelligence with Neil Jacobstein
LOBSTERS in TECHNOLOGY! (Prop Hunt: Episode 224)
The Name of the Game is Prop Hunt! Simple in concept…but difficult to master. Can you be the average household item and elude Detection? Leave a Like For More!
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The Game is simple to understand. There are two teams, the hunters and the Props. The game functions like a giant game of hide and seek, with the props looking to avoid detection for the duration of the round.
The Props: They have 30 seconds to find at items that they can turn into, and be able to blend into the environment to avoid detection. Whether it be a table, a chair, a book, anything that will allow them to assimilate with the environment as if it was always there. If the props do this well enough, the enemy team can use up all of their chances at guessing before they are found out.
The Hunters: They have to look around the map for props that seem out of place and guess which it is. Whether it be an object that seems weird, or moves, or just doesnt seem proper…the hunters have to decide and smash that item. But be careful, each shot or hit will cost the hunter 5 health if they are incorrect. A correct hit will yield no health loss, indicating that the item is a prop!
The Other Survivors
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Music by Kevin MacLeod
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Artificial Intelligence- Is This Real [Timeline]
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Serato Pyro – Technology behind the app
Download Pyro for free from the App store: http://sera.to/-b5k2
Pyro is the first consumer product from Serato, the world’s leading audio software for professional DJs and musicians. Pyro utilizes 17 years of Serato’s IP and powerful algorithms to seamlessly mix your music, Spotify Premium playlists, iTunes and MP3s.
Hear from some of the masterminds behind Serato Pyro talk about the technology that bought Pyro to life.
‘Arrow’ by Jacques Green ft. Koreless
Top 10 Amazing (Somewhat Terrifying) Facts about AI — TopTenzNet
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Artificial Intelligence (or AI) got its start in 1950, when computer pioneer Alan Turing introduced the Turing test in his paper “Computing Machinery and Intelligence.” The test involves a judge who must communicate with two participants in two different rooms. In one room is a machine, and in the other is a real person. The judge is then supposed to ask each participant questions and figure out which one is the machine. If the judge picks the person less than 50 percent of the time, the machine would be considered “intelligent.” Since Turing’s initial theory, there’s been a steady march to create thinking machines. In the past couple decades, there’s been enormous progress in this field, but we have to ask: is that necessarily a good thing? Here are some interesting AI facts – some of which are a little…troubling.
Text version: http://www.toptenz.net/10-amazing-and-slightly-terrifying-facts-about-ai.php
10. Most AI is “Female”
9. Artificial Intelligence Pets
8. Artificial Intelligence Can Repair Itself
7. Artificial Intelligence Can Write
6. Artificial Intelligence can be a Fierce Poker Player
5. Romantic Relationships with Artificial Intelligence
4. Artificial Intelligence Can Learn
3. AI Will Become Smarter Than Humans
1. The AI Apocalypse
Modball Rally “No-Technology” Challenge
I compete against Paul Wallace in a “no-tech” navigation challenge to prepare for our experience on the Modball Rally – Subscribe to STG: http://bitly.com/SubToSTG
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‘Blue Smile’ by Gunnar Olsen
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Intro Music – Holismo, Sheldrake by Seiscientosdoce
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Ben Goertzel – Emergence, Reduction & Artificial Intelligence
The concept of emergence is controversial to some – for example Eliezer Yudkowski, who favors reductionism, wrote a critique at Less Wrong (see link below). Do reductionists often dismiss emergence?
Ben formalized emergence in his book ‘The Evolving Mind’ as patterns that appear when you put two or more things together that are not there in any of the individual parts.
Book – ‘The Evolving Mind’: http://www.goertzel.org/books/mind/contents.html http://www.amazon.com/Evolving-Futures-General-Evolution-Studies/dp/2881245870
Eliezer’s post on ‘The Futility of Emergence’ at Less Wrong: http://lesswrong.com/lw/iv/the_futility_of_emergence/
Talking points: EMERGENCE & REDUCTION, CONFUSION REGARDING EMERGENCE, LARGE SCALE NEUROSCIENCE PROJECTS, EMERGENCE AS A WAY OF EXPLAINING AWAY COMPLEXITY, IS CONSCIOUSNESS AN EMERGENT EFFECT? EMERGENCE & ARTIFICIAL INTELLIGENCE
The Attack of the Aliens from Vector Space: Steps Toward a Complex Systems Theory of Categorization and Similarity: http://www.goertzel.org/papers/catpap.html (Emergence & Compression) Extract: “The important concept of emergent pattern is defined: a pattern emerges between two entities if it is present in the combination of the two entities, but not in either of the entities separately. And the structural complexity of an entity is defined as the “total amount” of pattern in it. If the Metapattern is accepted, then these two concepts become essential to any analysis of biological reality.
We turn from these abstractions to a concrete biological example: the mammalian immune system. The theory of clonal selection states that immune systems evolve by natural selection; using the computer simulations of Alan Perelson, Rob deBoer and their colleagues as a guide, we inquire as to the exact nature of this evolution.
We conclude that, in immune systems, survival is roughly proportional to emergence: those antibodies which generate a large amount of emergent pattern in conjunction with other antibodies, will tend to survive.
It is argued that this correlation between emergence and survival also applies to the evolution of species: that an organism which generates a large amount of emergent pattern in conjunction with its environment will tend to survive. Since the environment of each organism consists partially of other organisms, this implies that an ecosystem is an enormously complex “system of pattern equations.” This principle is illustrated with biological examples.”
This interview appears on IEET: http://ieet.org/index.php/IEET/more/ford20150722
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Awesome of Technological Innovation Around The World 2015
Technological innovation corn seed production, machines agriculture, new farming technology, new agricultural machinery, modern farming technology, agriculture equipment
Artificial Intelligence: Ted Talk
Shorter version of Henry Markram’s wonderful Ted Talk! Watch the rest here: http://www.youtube.com/watch?v=LS3wMC2BpxU
NEW TECHNOLOGY Aircraft for US Air Force to Rule the Sky’s over Red Square
A great promo video of new technology aircraft that could rule the skys over red square. The united states air force puts on another great air show in a recent military exercise. The United States Air Force (USAF) is the aerial warfare service branch of the United States Armed Forces and one of the seven American uniformed services. Initially part of the United States Army, the USAF was formed as a separate branch of the military on 18 September 1947 under the National Security Act of 1947. It is the most recent branch of the U.S. military to be formed, and is the largest and one of the world’s most technologically advanced air forces. The USAF articulates its core functions as Nuclear Deterrence Operations, Special Operations, Air Superiority, Global Integrated ISR, Space Superiority, Command and Control, Cyberspace Superiority, Personnel Recovery, Global Precision Attack, Building Partnerships, Rapid Global Mobility and Agile Combat Support.
The U.S. Air Force is a military service within the Department of the Air Force, one of the three military departments of the Department of Defense. The USAF is headed by the civilian Secretary of the Air Force, who is appointed by the President with the advice and consent of the Senate. The highest-ranking military officer in the Department of the Air Force is the Chief of Staff of the Air Force who exercises supervision over Air Force units, and serves as a member of the Joint Chiefs of Staff. Air Force combat forces and mobility forces are assigned, as directed by the Secretary of Defense, to the Combatant Commanders, and neither the Secretary of the Air Force nor the Chief of Staff have operational command authority over them.
The U.S. Air Force provides air support for surface forces and aids in the recovery of troops in the field. As of 2012, the service operates more than 5,638 aircraft, 450 ICBMs and 63 satellites. It has a 0 billion budget with 332,854 active duty personnel, 185,522 civilian personnel, 71,400 Air Force Reserve personnel, and 106,700 Air National Guard personnel.
Mission, vision, and functions
According to the National Security Act of 1947 (61 Stat. 502), which created the USAF:
In general the United States Air Force shall include aviation forces both combat and service not otherwise assigned. It shall be organized, trained, and equipped primarily for prompt and sustained offensive and defensive air operations. The Air Force shall be responsible for the preparation of the air forces necessary for the effective prosecution of war except as otherwise assigned and, in accordance with integrated joint mobilization plans, for the expansion of the peacetime components of the Air Force to meet the needs of war.
§8062 of Title 10 US Code defines the purpose of the USAF as:
to preserve the peace and security, and provide for the defense, of the United States, the Territories, Commonwealths, and possessions, and any areas occupied by the United States;
to support national policy;
to implement national objectives;
to overcome any nations responsible for aggressive acts that imperil the peace and security of the United States.
The stated mission of the USAF today is to “fly, fight, and win in air, space, and cyberspace”.
“The United States Air Force will be a trusted and reliable joint partner with our sister services known for integrity in all of our activities, including supporting the joint mission first and foremost. We will provide compelling air, space, and cyber capabilities for use by the combatant commanders. We will excel as stewards of all Air Force resources in service to the American people, while providing precise and reliable Global Vigilance, Reach and Power for the nation”.
Recently, the Air Force refined its understanding of the core duties and responsibilities it performs as a Military Service Branch, streamlining what previously were six distinctive capabilities and seventeen operational functions into twelve core functions to be used across the doctrine, organization, training, equipment, leadership, and education, personnel, and facilities spectrum. These core functions express the ways in which the Air Force is particularly and appropriately suited to contribute to national security, but they do not necessarily express every aspect of what the Air Force contributes to the nation. It should be emphasized that the core functions, by themselves, are not doctrinal constructs.
Air Superiority is “that degree of dominance in the air battle of one force over another which permits the conduct of operations by the former and its related land, sea, air, and special operations forces at a given time and place without prohibitive interference by the opposing force” (JP 1-02).
First F-35 Lightning II of the 33rd Fighter Wing arrives at Eglin AFB
Offensive Counterair (OCA) is defined as “offensive operations to destroy, disrupt, or